# Market Opportunity I

## Problems: 

<div align="left"><figure><img src="/files/mSQnPmuiyW6N9DPDbNeZ" alt="" width="73"><figcaption></figcaption></figure></div>

**Liquidity:** Converting luxury cars into cash is slow, and traditional finance providers do not accept cars as collateral.

<div align="left"><figure><img src="/files/7mKa3BSWZNDwU7Rf2ohd" alt="" width="69"><figcaption></figcaption></figure></div>

**Barriers to Entry:** With unprecedented demand, limited supply, and some big car brands discontinuing popular models, it has become even more challenging to own a collectible car.

<div align="left"><figure><img src="/files/KX7uyHDoQW5ErZmldPPm" alt="" width="69"><figcaption></figcaption></figure></div>

**Counterfeiting:** Authenticity is one of the most significant issues in the secondary car market, as there isn't a centralized ledger to check authenticity.

<div align="left"><figure><img src="/files/2WYtcEyKv8a17MgXLMvZ" alt="" width="69"><figcaption></figcaption></figure></div>

**Pricing Data & Benchmarking:** Prices of pre-owned cars are very opaque, and there is a lack of fair and transparent pricing mechanisms. The price of a vehicle can differ depending on the country, currency, seller, etc., making it difficult for collectors and prospective buyers to know the car's actual value.

<div align="left"><figure><img src="/files/avVumNktYTs6GtAvRwcK" alt="" width="69"><figcaption></figcaption></figure></div>

**Unlocking Value:** Rare and collectible cars have high demand and resale value but often stay locked behind closed doors and sit idle.


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