# Market Opportunity I

## Problems:&#x20;

<div align="left"><figure><img src="https://3909800582-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoVDiJ6MQLej12ZbkDU5g%2Fuploads%2FFKPRcWDC15Ik1ufTi1r4%2FGroup%201410122391.png?alt=media&#x26;token=f6beb88d-2c7d-44ee-b586-07bd9c920319" alt="" width="73"><figcaption></figcaption></figure></div>

**Liquidity:** Converting luxury cars into cash is slow, and traditional finance providers do not accept cars as collateral.

<div align="left"><figure><img src="https://3909800582-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoVDiJ6MQLej12ZbkDU5g%2Fuploads%2FH7ERj9YASXLohj0A16cb%2FGroup%201410122392.png?alt=media&#x26;token=cc91f14f-c5c6-4d51-818f-2b847548c76e" alt="" width="69"><figcaption></figcaption></figure></div>

**Barriers to Entry:** With unprecedented demand, limited supply, and some big car brands discontinuing popular models, it has become even more challenging to own a collectible car.

<div align="left"><figure><img src="https://3909800582-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoVDiJ6MQLej12ZbkDU5g%2Fuploads%2F64HfoofLgl85VF3pjyT0%2FGroup%201410122337.png?alt=media&#x26;token=67022026-52ee-40d6-93bd-78bd855c68bd" alt="" width="69"><figcaption></figcaption></figure></div>

**Counterfeiting:** Authenticity is one of the most significant issues in the secondary car market, as there isn't a centralized ledger to check authenticity.

<div align="left"><figure><img src="https://3909800582-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoVDiJ6MQLej12ZbkDU5g%2Fuploads%2F43oj9a0BNww9k3VhVmxP%2FGroup%201410122338.png?alt=media&#x26;token=6b60db07-25a9-4640-8d67-5c179bba727c" alt="" width="69"><figcaption></figcaption></figure></div>

**Pricing Data & Benchmarking:** Prices of pre-owned cars are very opaque, and there is a lack of fair and transparent pricing mechanisms. The price of a vehicle can differ depending on the country, currency, seller, etc., making it difficult for collectors and prospective buyers to know the car's actual value.

<div align="left"><figure><img src="https://3909800582-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoVDiJ6MQLej12ZbkDU5g%2Fuploads%2FjYOolYkNxXqfHxx5S6b3%2FGroup%201410122341.png?alt=media&#x26;token=491847ef-d867-4409-bb20-b84871f58507" alt="" width="69"><figcaption></figcaption></figure></div>

**Unlocking Value:** Rare and collectible cars have high demand and resale value but often stay locked behind closed doors and sit idle.
